The New Face of Printing
Digital technology is changing the face of printing.
It’s making printing faster, easier to produce, and much
more flexible, transforming it from a mass medium into a mass-customized
one.
Win The Attention of Your Audience
1 to 1 marketing or VDP (Variable Data Printing), the blending of digital
printing technology with electronic customer databases, allows you
to create personalized promotions that not only call each member
of your audience by name, but also reflect their personal characteristics,
lifestyles, or tastes. VDP provides a powerful new tool to win the
attention of your audience, one person at a time, and frequently,
capture higher sales too. Why not let us show you the potential of
digital print technology using VDP and how you can easily align your
business to make use of it’s power.
Add Lift to Your Marketing Results
Thanks to the Xerox Lab, our digital printing
partner, the success stories are rolling in demonstrating clearly
how a personalized approach can show a significant lift in response
for your direct marketing and communication efforts. Checkout
the ‘success stories’ below and see for yourself
how a wide variety of Canadian companies are using this technology
to their advantage.
Tourism British Columbia
Return on Investment increase of 25%... To continue the success of
BC's $9.5 billion industry, Tourism BC became one of Xerox Canada's
key participants in the 1:1 Lab initiative. As Canada's top leader
in tourism marketing to consumers, Tourism BC works closely with
British Columbia's tourism industry to promote the province. Find
out more
Staples Business Depot
Overall coupon redemption rate increased by 50 per cent... STAPLES
Business Depot (STAPLES), is a banner of The Business Depot Ltd,
Canada's largest office supplier for small businesses and home offices.
By participating in the Xerox 1:1 Lab, STAPLES wanted to re-engage
its customers with their previous orders. With customized special
offer coupons, the average amount of customers' purchases increased
by 18%, and the overall coupon redemption rate escalated to 50% versus
the control piece. Profit per customer transaction was 37% higher
by using the 1:1 Lab campaign. Find out more
Review
Your Database...Depending on your specific
business, choose the data which has the most impact on your
customers buying decision... Style, interests, price range,
etc.
Focus
on a Campaign... What you’ll promote
and offer should match the interests discovered in your data.
Write the copy and organize your pictures/graphics.
Provide
Us With...Your layout, copy, picture/ graphic
files and exported data. 
